Lydia Caldana 'The Way Ahead - Trend Research, Analysis & Forecasting'
The New Abnormal
00:00
The Product Trend Report
When i joined box in two thousand and 15, they weren't really using that term any more. There wasn't even an areaor in the department that was focused on frends and futures. And so we started a selling a lot of projects like it went really well, but h companies were loving it. We also founded a futures area, future department, and we had people to help us with our research. So after a year that i was there, this im director and i, we started creating bespoke methodologis that would resonate with the current market situation. That's why i joined the new school focusing on sexuality and gender. I wanted to get a better understanding
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