The Morning Brief
Safer Internet Day: Yoel Roth on safety and trust in dating apps
Feb 11, 2025
Yoel Roth, Head of Safety and Trust at Match Group and former senior Twitter executive, dives into the complex world of online dating safety. He discusses the urgent need for user protection against threats like romance scams and predatory behavior. Roth emphasizes the transformation in Indian dating communities and the importance of user verification and inclusive design. He also highlights the role of collaboration in combating cybercrime and the innovative use of open source solutions to enhance trust and safety in dating applications.
34:03
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Quick takeaways
- Yoel Roth emphasizes the critical need for safety tools in dating apps to protect users during in-person meetings from harassment and assault.
- As dating apps evolve, features like photo verification enhance authenticity and trust, especially significant in regions like India for user connections.
Deep dives
Yoel Roth's Journey in Internet Safety
Yoel Roth's career has centered around enhancing internet safety, beginning with his PhD dissertation on the interplay between culture, identity, and safety on dating apps, particularly Grindr. His insights gained early recognition during his time at Twitter, where his analysis led to significant innovations that elevated him to Senior Director of Trust and Safety within seven years. However, challenges mounted with changes in ownership at Twitter, culminating in public confrontations with powerful figures, including Elon Musk and Donald Trump. Currently, as Vice President for Trust and Safety at Match Group, Roth continues to tackle the complexities of ensuring user safety in a rapidly changing digital dating landscape.
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