Will Duke is a business owner who has been using Strategic Coach^® concepts to help his clients think differently about security. Here, Will tells Shannon Waller how he discovered the difference between a “compelling offer” and a “convincing argument.” Entrepreneurs are great at crafting compelling offers for those around them, but what does it mean if you can’t get your team on board? Here’s how to identify when a compelling offer is actually a disguised convincing argument.

Download Episode Transcript