730: What to say to sell your product or service

We generally approach conversations like we approach walking, you just do it. You don’t think much about it. While we aren’t judged too much on our walking, unless you’re a runway model, we are definitely judged, or maybe I should say responded to according to...how we do conversations. That reality is dramatically maximized when we have an agenda...when we are trying to influence someone to do something. Whether that doing is go on a date with us, getting kids to do homework or chores, or the big one...sell our product, service, or idea. Most everyone listening is at some point trying to sell someone, especially in our work, businesses, and careers. We are directly selling a product or service or idea and we are always along with it, selling ourselves. You may be trying to sell someone on giving you a raise or a promotion. So again, how do you go about it? Do you have any strategy at all? We talked with Phil Jones in episode 723 and some of what we covered was from his book, “Exactly What To Say”. With this topic in mind, I asked the Ziglar audience this question, “If I was really interested in your product or service and you had the chance to pitch me on it, right now, do you have any strategy for what you would say and how you would say it?” Ziglar’s roots are in sales, so I had Tom Ziglar join me in this show where we’ll work to cover this topic and help you understand a strategy you want for yourself.

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