Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! How Chris Koerner Built a Massive 820k Social Media Following
33 snips
Jan 1, 2025 
Chris Koerner, a serial entrepreneur with a knack for innovation, shares his journey from diverse business ventures to amassing an impressive 820k social media following. He discusses the power of short-form videos and tailored content for different platforms. Chris reveals his strategies for crafting engaging hooks and optimizing audience interaction. He emphasizes the importance of consistency, audience feedback, and understanding algorithms to drive growth. Tune in for actionable insights to elevate your social media game!
AI Snips
Chapters
Transcript
Episode notes
Chris's Entrepreneurial Journey
- Chris Koerner, a serial entrepreneur, started 75 businesses in 15 years.
- His ventures include reselling Buc-ee's products and a broken iPhone screen refurbishment business.
Content Strategy: Short to Long
- Use short-form videos to drive engagement and lead viewers to long-form content.
- This strategy maximizes reach and allows for deeper dives into topics.
Leveraging Short-Form Video
- Short-form videos offer high leverage; five minutes of work can generate thousands of views and subscribers.
- Chris's shorts average 600,000 views and bring in 50-500 newsletter subscribers.