The Game with Alex Hormozi 3. Section A. Attract | $100M Lost Chapters Audiobook
Nov 14, 2025
Discover the power of free and discount promotions to attract customers and drive business growth. Alex shares his journey through the origins of his successful six-week challenge and how a single conference talk turned him into a sought-after speaker. Learn how to convert contacts into actionable opportunities and why starting with low-front-end offers is a game-changer. Alex outlines his strategy to create demand before monetizing, ensuring businesses thrive even in competitive markets.
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Breakout Moment Onstage
- Alex Hormozi describes being an unknown 26-year-old who gave a simple talk and was suddenly mobbed with questions afterward.
- The event validated his expertise and produced over 100 contacts he later pursued into business opportunities.
Giving Hands-On Help For Free
- Alex offered to fly to gyms, spend his own money on marketing, and give customers for free while only keeping what he sold.
- He did this for 33 gyms over 18 months and made his first million outside his gyms using that free offer model.
Start Markets With Free Offers
- When entering new markets, start with free or massively discounted offers to generate demand and testimonials.
- Use the flow from free leads to monetize later by adding friction and upsells once proof exists.
