Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business
SPS 001: Getting Noticed in a Noisy World with Your First Book, with Michael Hyatt
May 9, 2017
Michael Hyatt, a New York Times bestselling author and former CEO of Thomas Nelson Publishers, shares his insights on navigating the publishing world. He recounts the near-loss of his first book, emphasizing the crucial role of tenacity. The discussion highlights the importance of building an author platform, effective audience engagement strategies, and the necessity of content marketing. Hyatt also introduces a five-stage model for platform growth and shares vital tips for aspiring writers to connect with their audience before launching their books.
50:17
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Quick takeaways
- Michael Hyatt emphasizes the importance of resilience in the writing journey, revealing how perseverance led to his initial book's success despite early rejections.
- He highlights the necessity for authors to understand and meet their audience's needs, reinforcing that effective communication of their book's benefits is crucial for sales.
Deep dives
The Journey to Authorship
Michael Hyatt shares his journey into writing, highlighting his initial uncertainty when he wrote his first book, 'Platform.' Despite being a literary agent, he found the writing process challenging and faced multiple rejections from publishers before finally securing a deal. This experience taught him resilience, as he navigated a significant time crunch while managing a full-time job and family responsibilities. His dedication to completing the book eventually led to its success, landing on the New York Times bestseller list and selling over 350,000 copies.
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