In addition to being a highly successful author, Michael has worked in nearly every facet of book publishing in the 30 years since he began his career at Word Publishing (which was a part of Thomas Nelson) while a senior at Baylor University. Perhaps most notably, he played a large role at
Thomas Nelson Publishers, which is the largest faith-based publisher in the world and is now part of
HarperCollins. Michael was the company’s CEO from 2005 through 2011, and remained there as chairman until the company was sold in 2012.
Our conversation today includes Michael talking in detail about his experiences with the writing, publishing, and publicity processes. As you’ll learn here, his first book came very close to never being published, and only his own tenacity and persuasiveness saved it.
In addition, he’ll offer incredible value in the form of advice for anyone interested in writing or publishing a book. He explains, for example, why having your own platform is more important now than ever before. He also offers recommendations on topics such as starting with a blog (using social media instead is “like building a house on a rented lot”) and why you might want to rethink those gorgeous, image-filled emails to your mailing list.
For all this and much more, listen in to this episode of the Self-Publishing School podcast!
Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule
Here are some links that might come in handy:
Must-watch episodes:
- SPS 044: Using A Free + Shipping Book Funnel with Anik Singal
- SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear
- SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup
- SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman
- SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
