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Startups For the Rest of Us
Episode 722 | Bootstrapping a Vertical SaaS to 7-Figures in 18 Months
Jul 16, 2024
In this discussion, James Mooring, co-founder of Astalty, a SaaS firm tailored for Australia's NDIS market, shares his inspiring journey to achieving seven-figure revenue in just 18 months. He dives into their strategic decision-making and clever pricing tactics that fueled remarkable growth. James emphasizes the significance of a strong co-founder partnership and the impact of building a niche product. Additionally, he discusses engaging customers through events and the importance of rapid iteration in entrepreneurship, turning challenges into learning opportunities.
39:04
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Quick takeaways
- Astalty achieved rapid growth to seven figures in 18 months by focusing on a tailored product for the NDIS sector's specific needs.
- The partnership between co-founders, combining technical skills and industry expertise, was crucial for effectively addressing client pain points and evolving the product.
Deep dives
Rapid Growth through Strategic Focus
James Moring and his co-founder rapidly grew their vertical SaaS app, Astalti, to seven figures in annual recurring revenue (ARR) within just 18 months by strategically focusing on a specific niche within the NDIS sector. They identified a gap in the market for software that effectively supported National Disability Insurance Scheme service providers, which allowed them to tailor their product to meet specific client needs. By concentrating on support coordination, they streamlined their initial offerings, ensuring that they addressed a critical pain point rather than trying to build a broad-service CRM from the start. This focused approach not only enabled them to launch quickly but also ensured that they built a product that resonated with their target Audience's demands.
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