Entrepreneurs on Fire Bulls and Apes Project - Setting a New NFT Standard with Anthony Mongiello: An EOFire Classic from 2022
Nov 28, 2025
In this engaging discussion, Anthony Mongiello, a business leader and first-time co-founder with over 20 years in corporate culture and leadership, shares his insights on the NFT space. He discusses the importance of giving before taking and the power of community in Web3. Mongiello explains the unique mechanics of the Bulls and Apes NFT project, including their innovative six-month money-back guarantee, which aims to build trust. He also offers practical tips for newcomers entering the NFT landscape and highlights the risks associated with scams.
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Lead With Generosity
- Give before you take to build trust and long-term relationships.
- Anthony Mongiello learned this from family and applies it to community-building in Web3.
Web3 Unlocks Peer-To-Peer Commerce
- Web3 breaks down barriers of commerce by enabling peer-to-peer transactions after attention is captured.
- Anthony contrasts this with Web2, which removed attention gatekeepers but still relied on intermediaries for transactions.
Discord Felt Like Main Street
- Anthony joined Gary V's VFriends and experienced Discord as a vibrant town square for community.
- That community interaction convinced him of Web3's potential for tight business-community feedback loops.