Talks at Google The Skimm | Carly Zakin & Danielle Weisberg
Jun 27, 2025
Carly Zakin and Danielle Weisberg, co-founders of The Skimm and co-authors of "How to Skimm Your Life," dive into their journey from a simple newsletter to a thriving media company. They share relatable advice on budgeting and career management, all wrapped in humor. The duo discusses the challenges faced by millennial women in media, their new practical guidebook, and the importance of civic engagement in today's news landscape. Their insights foster confidence in navigating adult life and encourage informed community participation.
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Starting The Skimm
- Carly Zakin and Danielle Weisberg started The Skimm in 2012 with little money and non-working laptops.
- They turned their daily news breakdown into a large community mainly of millennial women looking for digestible news.
News Doesn't Fit Millennial Routines
- Traditional news routines didn't fit millennial women's lifestyles who are often not home at traditional news times.
- Social media noise overwhelmed users, inspiring a curated newsletter fitting into their busy twenties and thirties days.
Tailoring News By Routine
- The Skimm doesn't believe news is gender-specific but tailors products around millennial women's daily routines.
- Their audience also includes men and Gen Z, proving a focus on lifestyle rather than gendered news content.