Understanding Content Creation and Engagement Strategies

The Skimm was founded in 2012 as a daily newsletter for women to make the news more digestible, and to help you understand how the day’s stories impact your life. Since then, it’s expanded into a digital media company, including multiple newsletters, podcasts, a mobile app, and Skimm Studios. Co-Founders and Co-CEOs Carly Zakin and Danielle Weisberg join Google to discuss their book, “How to Skimm Your Life.”

With their trademark mix of real talk, humor, and inspirational messaging, the book covers everything from budgeting to owning your career to choosing the right wine. “How to Skimm Your Life” breaks down some of the less glamorous parts of adulting.

Originally published in 2019. Watch this episode at youtube.com/TalksAtGoogle.