Kyla Scanlon, a Bloomberg Opinion contributor, discusses identifying economic vibes and her new book 'In This Economy?' She coined 'vibecession' to describe public mood. Topics cover social media's impact on the economy, using humor in economics education, consumer sentiment influenced by TikTok, and alternative investments for younger generations.
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Quick takeaways
Kyla Scanlon decodes economic vibes through TikTok content, highlighting 'vibecession' as a mood indicator.
Balancing nuanced economic insights with engaging content is crucial for resonating with diverse audiences.
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The focus shifts to exploring nuanced economic concepts and engaging with audiences on platforms like TikTok. Emphasizing the importance of providing nuanced information, the podcast highlights the challenge of balancing detailed economic insights with engaging content that resonates with diverse audiences.
Kyla Scanlon has a great way of identifying the economic vibes, building up a massive TikTok following with videos about the Federal Reserve, inflation, markets, and more. She also coined the viral term 'vibecession' to describe the mood of many Americans who haven't been feeling the economic growth shown in official figures. In this episode of Lots More, we catch up with the Bloomberg Opinion contributor on what the vibes are right now, what resonates on social media when it comes to economic coverage, and her new book, In This Economy? How Money and Markets Really Work.