Kyla Scanlon, a Bloomberg Opinion contributor and creator of the term 'vibecession,' dives deep into the current economic vibes and the dichotomy between public sentiment and official statistics. She explores how humor and engaging content can demystify complex financial topics, especially for younger audiences on platforms like TikTok. Kyla also discusses the impact of social media on public perception of the economy, the importance of transparency, and how recent events like GameStop have ignited a newfound interest in investing.
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insights INSIGHT
Public Misconceptions
Many people believe the system is rigged against them.
This makes economic discussions difficult, especially concerning inflation and institutional investors.
question_answer ANECDOTE
Vibecession
Kyla Scanlon coined the term "vibecession" in July 2022.
It describes the disconnect between strong economic data and negative public sentiment.
insights INSIGHT
Vibecession Persistence
The "vibecession" persists due to negative public sentiment, despite positive economic data.
Affordability issues like housing contribute to this, along with media narratives and misinformation.
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Kyla Scanlon has a great way of identifying the economic vibes, building up a massive TikTok following with videos about the Federal Reserve, inflation, markets, and more. She also coined the viral term 'vibecession' to describe the mood of many Americans who haven't been feeling the economic growth shown in official figures. In this episode of Lots More, we catch up with the Bloomberg Opinion contributor on what the vibes are right now, what resonates on social media when it comes to economic coverage, and her new book, In This Economy? How Money and Markets Really Work.
Odd Lots 
