Copywriters Podcast

7 Idea Generators from The Copy Book

12 snips
Dec 6, 2021
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ADVICE

Retell Old Stories Freshly

  • Retell old stories by changing details to fit your industry or message.
  • Add fresh elements to familiar story structures for renewed interest and relevance.
ADVICE

Use Threes, Contrasts, and Focus

  • Use the power of three in lists for effective copywriting.
  • Apply contrasting pairs and keep one clear theme to maintain reader focus.
ADVICE

Write to One Person

  • Write your copy as if speaking to one specific person, not a broad market.
  • Visualize or imagine this individual to create more personalized and effective messaging.
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