The Fully Charged Podcast American Automaker's Export Explosion & Lyriq Lands 'Down Under'! | Fully Charged Show Podcast
Feb 3, 2025
In this engaging discussion, Jess Bala, Managing Director of General Motors Australia & New Zealand, shares her extensive experience in the automotive industry. She dives into the impressive launch of the Cadillac Lyriq in Australia and the factors driving electric vehicle adoption there. Jess also explains GM's innovative direct-to-consumer sales model, the impact of new vehicle efficiency standards, and the importance of women in the automotive sector. Expect insights into the thrilling future of EVs and how GM is adapting to a rapidly changing landscape.
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Jess Bala's Career Path
- Jess Bala, CEO of GM Australia & New Zealand, shares her 18-year journey with the company.
- Starting as an intern, she rose to become Mary Barra's chief of staff before her current role.
GM's Longstanding Australian Presence
- GM's presence in Australia dates back to the 1930s.
- While Holden manufacturing closed in 2017, GM transitioned to importing and remanufacturing.
Remanufacturing in Australia
- Although Australian car manufacturing has ceased, GM remanufacturers vehicles like the Silverado and Yukon.
- They convert imported left-hand drive trucks to right-hand drive.