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American Automaker's Export Explosion & Lyriq Lands 'Down Under'! | Fully Charged Show Podcast

The Fully Charged Podcast

CHAPTER

Navigating the Automotive Evolution

This chapter chronicles the speaker's career trajectory at a major automotive company, illustrating the shift from local manufacturing to importing in the Australian market. It highlights the introduction of electric vehicles, like the Cadillac Lyric, and the strategic focus on delivering tailored consumer experiences amidst rising competition from Chinese brands. The discussion reflects on the challenges and opportunities in adapting to market dynamics while maintaining a commitment to luxury and innovation.

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