Masters of Moments Concepting Your Dream Hotel - Jake Wurzak
Feb 5, 2025
Discover the art of bringing a boutique hotel to life! The discussion covers essential steps like crafting a compelling brand identity and assembling the perfect team of designers and architects. Learn about the impact of model rooms on design and marketing. Jake also delves into the importance of early contractor engagement and the benefits of hiring kitchen consultants. Plus, gather tips on leveraging social media to build excitement before your hotel's grand opening—ideal for aspiring developers and hospitality enthusiasts!
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Build The Vision Book First
- Start with a branding vision book before hiring designers to define story, customer, and service levels.
- Use images and vague inspiration first, then get specific to keep the project on brand as decisions multiply.
Using Unrelated Images To Set Vibe
- Jake recalls using unrelated images (a Singer Porsche driving a California coastline) to set a hotel's vibe and customer profile.
- He recommends starting with evocative, non-literal imagery to spark the hotel's mood and guest experience.
Experience Trumps Pure Aesthetics
- A beautiful building alone won't create a special hotel; memories, service, and curated experiences do.
- Use the vision book to ensure every detail supports guest experience beyond aesthetics.