Business Wars Vogue: Once and Forever | Red Ink | 3
Oct 2, 2024
Dive into the dramatic evolution of fashion media during the 1990s and beyond! Explore the highs and lows of Vogue as it grapples with its identity in the digital age. Discover the fierce rivalry with InStyle and how celebrity influence transformed the industry. Learn about the iconic Met Gala's cultural significance and the innovative strategies that revived Vogue's online presence. As print struggles, witness the fierce battle for relevance among fashion magazines amidst a changing landscape!
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Wintour's First Met Gala
- Anna Wintour's first Met Gala in 1995 featured a red rose tree and A-list guests.
- However, it faced criticism for guest behavior and Wintour's management style.
Tilberis and Diana at the Met Gala
- In 1996, Liz Tilberis hosted the Met Gala with Princess Diana as the guest of honor.
- This generated global buzz for Harper's Bazaar, positioning it as a rival to Vogue.
InStyle's Rise
- InStyle's innovative use of celebrity features and technology like live video disrupted fashion media.
- Their focus on accessibility and celebrity lifestyle coverage led to rapid growth, surpassing Vogue in ad revenue in 2001.