#211 - Let Your Community Market For You with Bestselling Author, Mark Schaefer

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This week's episode is brought to you by: MARGIN EDGE

Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. 

VISIT: marginedge.com/chip

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This week's episode is brought to you by: 7SHIFTS

7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free.

VISIT: https://www.7shifts.com/restaurantstrategy

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Mark Schaefer returns to the show to talk about his newest book, Belonging to the Brand: Why Community is the Last Great Marketing Strategy. We rehash some of the insights we uncovered on Episode #106 (when he first sat down to chat with me), and dive even deeper into the idea of community and what it means for restaurants. 

EPISODE #106 WITH MARK: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809?i=1000513907136

WEBSITE: https://businessesgrow.com/

MARK'S NEWEST BOOK: https://amzn.to/3RvHsHi

MARKETING COMPANION PODCAST: https://podcasts.apple.com/us/podcast/the-marketing-companion/id663933566

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Want to learn more about my Restaurant Accelerator Mastermind? 

Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule 

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I will be co-hosting a FREE Webinar with Catherine Tindall CPA on Monday, February 27 to talk all about the Employee Retention Credit. This is a government program that will soon expire, and we will be answering all your questions.

SIGN UP FOR FREE: https://www.restaurantstrategypodcast.com/employee-retention-tax-credit