Behind the Craft
Inside How Figma Builds AI Products | Yuhki Yamashita (CPO Figma)
Apr 26, 2024
Yuhki Yamashita, CPO of Figma, discusses creating a craft-loving culture, building AI products, and making design accessible. Topics include PM-designer collaboration, AI use cases in Figjam, balancing power users' needs, and embracing AI in work.
35:55
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Quick takeaways
- Understanding designer constraints is crucial for effective collaboration between product managers and designers, leading to more user-centric design decisions.
- Figma's emphasis on hiring individuals who are passionate about creating exceptional user experiences contributes to their unique and innovative product culture.
Deep dives
Creating Better Partnerships Between Product Managers and Designers
One key insight shared in this podcast is the importance of product managers understanding the constraints designers work under when creating designs. By critiquing the constraints rather than just the design itself, PMs can be more effective partners and enhance the overall design process. Additionally, emphasizing speaking in the language of users helps bridge the gap between PMs focused on goals and KPIs, and designers who are more human-centered, leading to more user-centric design decisions.
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