Tropical MBA: Entrepreneurship & Founder Lifestyle #830 From Ex-Special Ops to 6-Figure Performance Coach ft. Itamar Marani
31 snips
Oct 23, 2025 Itamar Marani, an ex-Special Ops operator turned mindset and performance coach, shares his journey from military service to six-figure coaching programs. He discusses how a failed marketing agency pivot led him to coaching, transforming resilience into revenue. Itamar dives into overcoming impostor syndrome, the importance of accountability, and how to price services effectively. He reveals the three key success barriers that hinder performance and introduces structured methods to dismantle limiting beliefs. Tune in for insights on scaling a coaching business and maximizing founder potential!
AI Snips
Chapters
Books
Transcript
Episode notes
Pivot From Agency To Coaching
- Itamar moved from running a marketing agency for jiu-jitsu gyms to coaching after a well-received DCBKK talk.
- Attendees recommended he stop marketing and scale coaching, which launched his coaching business.
Let Results Do The Marketing
- Deliver phenomenal results as your primary marketing strategy for high-trust coaching businesses.
- Focus on outcome quality so word-of-mouth and referrals drive growth.
Growth Lives Outside Comfort
- Feeling out of your depth signals the right growth environment, not failure.
- Intentionally seek groups where you feel challenged to accelerate learning.
