Global Insights: Navigating CPG Strategy and Execution (Vivek Rastogi, Senior Director, Global Digital Commerce at Colgate-Palmolive

With experience spanning e-commerce, digital, key accounts, retail marketing, shopper marketing, indirect trade, and cross-functional projectsacross different geographies, how do you approach adapting your skills and strategies when moving between such diverse roles within the CPG industry?

Having led diverse teams of managers, what leadership principles have you found most effective in fostering collaboration and driving high performancewithin your teams? Can you share a specific challenge you faced as a leader and the strategies you employed to overcome it?

Your background highlights excellence in execution. Can you share a project or initiative where your focus on execution played a pivotal role in achieving outstanding results for a CPG brand? What were the key factors that contributed to the success of that particular execution?

Having worked in different geographies and countries, how do you leverage your global experience to develop and implement effective strategies in the ever-changing CPG landscape? Can you provide insights into the importance of understanding local nuances while maintaining a global perspective in the industry?