Nir And Far: Business, Behaviour and the Brain
The Surprisingly Strong Case for Luck in Sales - Nir And Far
Feb 24, 2025
Discover the intriguing intersection of luck and sales success. It explores how strategic behaviors like networking and a positive mindset can enhance your chances in business. Learn about the surprising science behind superstitions and rituals that can help close deals. The hosts share their personal experiences and the practices that contributed to their early success selling solar panels, proving that luck can be engineered.
10:54
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Quick takeaways
- Strategic behaviors like networking and proactive engagement can significantly enhance a salesperson's luck, often influencing up to 60% of their success.
- Optimism and resilience are crucial traits for salespeople, as they create better relationships and lead to improved performance through self-fulfilling prophecies.
Deep dives
Engineering Luck in Sales
Luck plays a significant role in sales, with research suggesting that up to 60% of sales can stem from fortunate circumstances. However, much of this luck can be strategically engineered through specific behaviors and actions taken by salespeople. Studies by experts like Richard Wiseman and Joel LeBon highlight that proactive activities such as making calls, networking, and staying informed about prospects can create 'provoked luck.' Salespeople who actively engage in these practices and maintain a belief in their potential for luck significantly increase their chances of success.
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