The Smart Passive Income Online Business and Blogging Podcast SPI 807: The Future of Online Business and Digital Marketing with Eric Siu
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Jul 31, 2024 
Eric Siu, a prolific entrepreneur and marketer, shares his insights on the future of online business. He discusses the shift from interview formats to solo podcasts for deeper engagement. Siu emphasizes adapting to changes in digital marketing, including effective YouTube strategies and the integration of AI in customer support. They explore the significance of community connections in building brands and the challenges of maintaining authenticity in a tech-driven landscape. This conversation is packed with valuable advice for creators looking to thrive.
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YouTube Growth Hack
- To boost YouTube views, ask guests to post your video on their Community tab.
- This simple tactic can significantly increase visibility and reach, as seen by Eric Siu.
Power of Different Perspectives
- Eric Siu and Neil Patel's contrasting personalities create a balanced partnership.
- Siu's creativity complements Patel's analytical approach, enhancing their podcast and business.
Podcast Evolution
- The Marketing School podcast has evolved from short, tactical episodes to longer, conversational ones.
- This shift reflects the changing podcast landscape and the need for creators to reinvent themselves, according to Eric Siu.