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The Smart Passive Income Online Business and Blogging Podcast
SPI 807: The Future of Online Business and Digital Marketing with Eric Siu
Jul 31, 2024
Eric Siu, a prolific entrepreneur and marketer, shares his insights on the future of online business. He discusses the shift from interview formats to solo podcasts for deeper engagement. Siu emphasizes adapting to changes in digital marketing, including effective YouTube strategies and the integration of AI in customer support. They explore the significance of community connections in building brands and the challenges of maintaining authenticity in a tech-driven landscape. This conversation is packed with valuable advice for creators looking to thrive.
37:04
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Quick takeaways
- The agency model is highlighted as an effective business strategy for fostering long-term client relationships and adapting to market changes.
- Community-centric models are emphasized as crucial for growth, loyalty, and personal branding in the evolving business landscape.
Deep dives
The Agency Model as a Business Model
The agency model is presented as a highly effective business model for generating revenue compared to traditional methods like courses and coaching. This approach allows for a more hands-on strategy in providing services directly to clients, which can lead to long-term relationships and higher profitability. Eric Su emphasizes that working within the agency framework enables the ability to adapt quickly to market changes and client needs. The model not only supports building authority but also helps in funneling customers through earned trust and proven results.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode