9min chapter

The Smart Passive Income Online Business and Blogging Podcast cover image

SPI 807: The Future of Online Business and Digital Marketing with Eric Siu

The Smart Passive Income Online Business and Blogging Podcast

CHAPTER

Navigating Programmatic SEO and AI in Marketing

This chapter explores the intersection of programmatic SEO and conversion rate optimization, using TripAdvisor as a case study for automated content generation. It emphasizes the balance between quality and quantity in digital marketing, highlighting the role of AI in enhancing efficiency while ensuring human oversight. The discussion also covers the evolving landscape of personal branding and the importance of community in an age increasingly influenced by technology.

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