We catch up with Mark Schaefer to learn more about his recent book Cumulative Advantage, and how to maximise your own talents to achieve success. We also discuss why Tennesse is awesome, and his love hate relationship with Tim Ferris.

Mark W. Schaefer is a globally-recognized speaker, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He specializes in marketing strategy and social media workshops and clients include both start-ups and global brands such as Adidas, Cisco, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government.

Mark has advanced degrees in marketing and organizational development and holds seven patents. He is a faculty member of the graduate studies program at Rutgers University.

He and is the author of eight best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world), The Content Code, named by INC magazine as one of the Top five marketing books of the year, and KNOWN: The handbook for building and unleashing your personal brand in the digital age, the top book on personal branding. Mark’s new book Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds is an essential new path to being seen and heard in a busy world. His books are used as textbooks at more than 50 universities, have been translated into 12 languages, and can be found in more than 750 libraries worldwide.

He the co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes.

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