The Advanced Selling Podcast Stop Selling, Start Guiding: The New Mindset for Modern Sales
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Mar 28, 2025 Bill challenges the old-school sales mindset by advocating for a shift from selling to guiding. He highlights how traditional tactics often lead to negative karma with prospects. Instead, he offers a fresh approach: become a trusted guide who delivers value before seeking payment. Personal stories illustrate how creating helpful content can naturally attract clients, reducing the need for aggressive sales methods. Embrace this new mindset to foster authentic connections and better meet customer needs.
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Guiding Over Selling
- Abandon traditional sales tactics; they're outdated and ineffective.
- Embrace the role of a guide, providing value and building trust.
Content as a Magnet
- Create valuable content to attract clients naturally.
- Help people before they become paying customers to build trust and demonstrate expertise.
Small Audience, Big Impact
- Bill Caskey hosted a LinkedIn Live with only five attendees.
- One of those attendees became a client, proving that quality matters more than quantity.