When was the last time you updated your LinkedIn profile? Or took the time to comment on a post while scrolling through your feed?

This week, Mark speaks with Joshua B. Lee about how a well-optimized social media presence and authentic engagement allow you to build meaningful connections and establish a robust social and professional network. 

Known as the "Dopamine Dealer of LinkedIn," Joshua is an entrepreneur, storyteller, author, and a firm believer in weaving genuine human connections into the digital tapestry. 

He is the author of Balance is Bullsh*t, and the founder of Standout Authority, where he helps professionals and entrepreneurs shine on LinkedIn by breathing life into their personal brands. 

He shares his expertise on creating authentic connections in the digital world and leveraging LinkedIn for business growth.

Here are some of the topics Mark and Joshua discuss in this episode:

• How a well-crafted LinkedIn profile can open new doors for your business

• Why regular updates and active personal branding are crucial

• The top three things business owners should be doing to maximize their presence of LinkedIn

• Why leaders should ensure their LinkedIn profiles are comprehensive and reflective of their professional journey, not just a resume

• How to use the XYZ statement approach on your LinkedIn profile

• How engaging thoughtfully by providing insights elevates your visibility

• Why you should prioritize genuine relationship building, not just making the sale

• How leveraging personal stories and experiences in interactions helps humanize connections

• Why you should be encouraging and training your teams to engage on LinkedIn 

• Josua B. Lee’s #1 strategy for selling more

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