Well Made Ask Lumi: Looking Back on 100 Episodes with Jesse Genet, Lumi CEO and Co-founder
Nov 20, 2019
Jesse Genet, Lumi CEO and Co-founder, discusses the evolution of direct-to-consumer brands and the potential of empowering underserved communities. They also talk about the challenges of packaging retrieval strategy and fulfillment choices in e-commerce.
AI Snips
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Transcript
Episode notes
Content Creation Motivation
- Pursue content creation activities you genuinely enjoy to maintain motivation.
- Find collaborators who share your enthusiasm and can adapt to demanding schedules.
Shipping Things Production
- Early "Shipping Things" videos were filmed in a chaotic warehouse setting during work hours.
- The team transitioned to batch recording on weekends for better production quality.
Value of Non-Transactional Content
- Non-transactional content, like podcasts, builds genuine relationships with industry experts.
- These conversations are valuable beyond sales, fostering authentic dialogue.