Overlooked Market Potential and Empowering Underserved Communities

This chapter discusses the market potential of direct-to-consumer startups outside the coasts and highlights the importance of understanding audience segments. It explores the example of Parton Parcel, a clothing brand for plus-size women, to illustrate the power of empowering underserved communities. The chapter also emphasizes the importance of finding and empowering core audiences regardless of geographical location.