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In today's episode, we dive into reducing tension when closing deals, creating urgency, and the best closing techniques.

We emphasized the importance of a solid discovery process in driving the business case and discussed how to use options to give buyers control.

Plus, we explored the different closing styles based on personalities and the keys to creating urgency by tying the timeline to the project.

Ultimately, we revealed the best closing technique [you must listen to find out what that is].

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Resources Referenced:
- Previous Episode on Crafting the Perfect Business Case

**About This Podcast**
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.