The New Model for Major Gifts with Gail Perry & Beth Ann Locke

Nov 20, 2024

Gail Perry, a renowned philanthropy leader and founder of the Gail Perry Group, joins Beth Ann Locke, Director of the Academy of the Gail Perry Group, for an insightful discussion on modern fundraising. They reveal how the landscape of major gifts is evolving from scripted pitches to authentic, relationship-driven approaches. The duo emphasizes emotional intelligence, storytelling, and the necessity of understanding donor values to maximize impact. Expect actionable strategies to cultivate deep connections and transformative gifts that elevate your nonprofit’s fundraising efforts.

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Intro

00:00 • 2min

Evolving Major Gifts Fundraising

02:09 • 8min

Redefining Major Gift Asks

10:35 • 8min

Transforming Fundraising: From Transactional to Meaningful Engagement

18:27 • 4min

Cultivating Major Gifts

22:16 • 13min

Empowering Fundraisers and Community Impact

35:21 • 2min

In this episode of Nonprofit Nation, I dive deep into the evolving landscape of major gifts fundraising with two of the industry’s most respected thought leaders, Gail Perry and Beth Ann Locke. Together, they unravel the shift from traditional, scripted major gift solicitations to a transformative, donor-centered approach that fosters authentic relationships and maximizes impact.

Learn why the “old-fashioned pitch” no longer works, discover the power of emotional intelligence in fundraising, and explore actionable tips for cultivating transformational gifts with consent and purpose. Whether you're a seasoned development officer or new to major gifts, this episode is packed with strategies to elevate your fundraising game.

Beth Ann Locke is Director of the Academy of the Gail Perry Group, and Chief Spark at The Fundraiser Coach. She brings over 30 years of accomplished fundraising experience in the U.S. and Canada. Rooted in Seattle and now based in Vancouver, BC, Beth Ann is highly regarded for her major gifts strategy and coaching, team trainings, and guiding fundraisers and nonprofit leaders to secure major gifts and amplify their impact.

Gail Perry is a renowned philanthropy leader, keynote speaker, and author with over 30 years of experience in the nonprofit sector. Gail is the founder of the Gail Perry Group, where she helps nonprofits achieve extraordinary fundraising and capital campaign goals.

Visit Gail Perry Group to learn more about how Gail and her team can help your nonprofit achieve its fundraising goals.

Follow Gail Perry on LinkedIn and Beth Ann Locke on LinkedIn for more insights and updates in the field of philanthropy.

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