Tropical MBA: Entrepreneurship & Founder Lifestyle #826 How to Get Rich on X With a Fake Persona
Sep 25, 2025
Explore the intriguing world of building an online persona versus being yourself on X. Dan and Ian analyze the real costs of hiring ghostwriters for content creation, unveiling the price tags that can reach up to $5k. Discover insights from Leila Hormozi's effective delegation system, designed to help entrepreneurs scale their operations. They also tackle the evolving landscape of location-independent living, questioning if Thailand still holds its charm for nomads. Get ready for fresh perspectives on entrepreneurship and personal branding!
AI Snips
Chapters
Transcript
Episode notes
Lemonade Stand Teaches Business Basics
- Ian ran a lemonade stand with his kid and friends and taught them basic business lessons like not drinking the product.
- The kid considered franchising, showing early interest in managing rather than just working.
X Shifts Toward Niche Experts
- X's product team says they will prioritize niche expert content and let users tune feeds via Grok.
- This shift could reward creators who publish consistent niche content in Q4 and beyond.
Niche Content Is Scarce And Valuable
- High-quality niche content creators are scarce but highly valuable if X refocuses feeds away from viral noise.
- That scarcity creates an opportunity for experts to gain disproportionate visibility and influence.