Future of Fitness Dan Uyemura - The AI-First Gym: How PushPress Is Rewriting the Playbook for Operators
Dec 7, 2025
Dan Uyemura, founder of PushPress, shares insights on revolutionizing gym management through AI. He highlights how AI can enhance operational efficiency and member experiences in community-focused gyms. Dan emphasizes leveraging AI as a supportive team member rather than a replacement, showcasing its potential in personalizing coaching and automating tasks. He discusses the necessity of AI adoption in the fast-evolving fitness industry and predicts future innovations like 'vibe coding' and AI-driven websites, reinforcing that human connection remains central in fitness.
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AI As The Next Inflection
- AI is a major technological inflection comparable to PC, internet, and mobile shifts.
- PushPress repositions to avoid being left behind and to build ahead for this change.
Context Multiplies AI Value
- AI excels when given contextual data combining objective and subjective inputs.
- Subjective signals (reviews, coach notes) unlock high-value personalization and actions.
Use AI As A Team Member
- Get hands-on: use AI frequently to learn its strengths and limits.
- Use AI as a team member to advise decisions instead of just automating tasks.