VinePair Podcast Matchmaking Spirits and Cocktails Is Hard
Dec 16, 2024
A lively debate explores the challenge of branding spirits with specific cocktails. The hosts experiment with martini variations and share unique bourbon cocktail recipes that twist classic flavors. They dive into the importance of engaging bartenders in the cocktail experience and discuss the role of strategic marketing in distilling brands. Vintage wines and interesting pairings add a rich texture to their conversations, all while fostering community involvement in the craft beverage scene.
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