Matchmaking Spirits and Cocktails Is Hard
VinePair Podcast
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The Art of Cocktail Crafting
This chapter explores the intricacies of cocktail making, emphasizing how the choice of spirits affects classic drinks like the Old Fashioned and Negroni. The discussion covers brand marketing, consumer perceptions, and the importance of bartenders engaging with patrons about spirit preferences to enhance the drinking experience. Through a detailed examination of different spirits and their impact on flavor profiles, the chapter illustrates the balance between personal taste and the craft of cocktail preparation.
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