Kickoff Sessions #321 Frank Greeff - The $180M Founder Blueprint for AI Businesses
Jan 18, 2026
Frank Greeff, a serial founder and entrepreneur who previously achieved a nine-figure exit, shares his insights on building AI-enabled products. He discusses the importance of keeping teams small and prioritizing human costs over scaling. Greeff emphasizes hiring top talent as a significant multiplier for success. He reveals his strategy with Kinso, focusing on community-building and effective content distribution. Additionally, he reflects on personal routines and parenting principles that prepare his son for an uncertain future.
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Why He Shrunk The Team After Exit
- At the time of his exit Frank Greeff had 400 employees and felt disconnected from many of them.
- He now limits team size to ~15–50 so each person can share in equity and feel known.
Build To Learn The Next Lessons
- They went back into startups to learn lessons they hadn't yet experienced, not just to chase AI.
- Product choice was driven by the gaps they wanted to solve in their founder learning journey.
Hire Relentlessly And Fire Fast
- Hire obsessively and create a measuring stick so you can see what 'good' and 'amazing' look like.
- Expect high turnover early and move on quickly when someone isn't excellent.