My First Million MrBeast of Gardening!? How The Plant Daddy Built A $27M+ Garden
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Mar 13, 2024 Discover the extraordinary rise of a gardening influencer who transformed a niche blog into a $27M business. Learn how the Hass avocado became a global sensation thanks to clever marketing and branding. Delve into the challenges of vlogging and the evolution of online search engines. Explore the quirky side of fruit innovation, including a unique redesign of the mango. Plus, enjoy humorous anecdotes about modern networking trends and the fascinating world of gardening.
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Plant Daddy's Epic Growth
- Kevin Espiritu, "The Plant Daddy", quit his job to pursue his gardening blog.
- It grew from $17,000/year to a $30M/year empire, raising funds from Churnin.
Creator to Commerce Strategies
- Mass creators use their brand to sell mass-market products, leveraging existing retail channels.
- Niche creators sell high-value products directly to their audience, creating negative customer acquisition cost (CAC).
Buy vs. Build
- Sometimes it's easier to buy an existing product than to build it from scratch.
- Look for websites with good SEO and content but underdeveloped business models.