S9E15 - Takes a Licking and Keeps on Ticking: Advertising Torture Tests
Apr 9, 2020
27:28
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This week, we explore the world of torture tests. Torture test commercials are one of the advertising industry’s most powerful techniques - because when a product can survive a dramatic test, it can convince a lot of people to buy the product. Unless, that is, the torture test goes very wrong…
Under the Influence with Terry O'Reilly