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The Profitable Property Management Podcast
176: From 100 to 4000 Doors in 5 Years - Scaling a Property Management Empire
Sep 13, 2023
Serial entrepreneur Benton Cotter shares his journey of scaling multiple property management companies from 100 to 4000+ units. Topics include rapid growth through digital marketing, lessons on centralization, managing regulations across markets, integrating after a tech company acquisition, current M&A trends in property management, and exiting a company after 1 year.
43:12
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Quick takeaways
- Using technology for operational efficiency and maximizing value is crucial for scaling a property management company.
- Centralized operations, lean teams, and personalized services contribute to gaining a competitive edge in new markets.
Deep dives
Benton Cotter's Property Management Journey
Benton Cotter shares his journey as a property management entrepreneur, starting from his unexpected entry into property management and leveraging technology to drive growth. He discusses the importance of practical approaches in achieving organic and paid acquisition campaigns, highlighting the significance of using technology for operational efficiency and maximizing value. Benton Cotter reflects on the golden era of their business, where they pioneered paid advertising strategies in their market, and the importance of adapting to changing trends in marketing. He also provides insights into the challenges of managing growth and operations and the role of team dynamics in navigating this tension.
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Discover
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