Letting & Estate Agent Podcast Why are Estate Agents so sh!t at communication? - Ep. 2377
Nov 4, 2025
In this chat with Anton Plackowski, a former estate agent turned landlord, he reveals the communication pitfalls plaguing the UK property market. From missed appointments to neglected offers, he shares real-life tales of frustration. Anton suggests practical solutions like using WhatsApp and automation to enhance client interactions. He emphasizes the need for agents to focus on nurturing relationships rather than just quick sales, arguing that better communication can lead to higher satisfaction and sales.
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Short-Term Focus Harms Communication
- Estate agents prioritize securing instructions quickly over nurturing leads.
- That short-term focus explains widespread poor communication at valuation and offer stages.
Valuation Booking Chaos
- Anton booked valuations and faced no-shows, last-minute swaps, and confused offices.
- Those booking failures made him doubt agents' ability to manage viewings and follow-ups.
Offer Ignored, Property Sold
- Anton made a cash offer on a probate property and heard nothing back.
- The agent later told him the property was sold to someone else without notifying his offer.