The Indicator from Planet Money How TV holiday rom-coms got so successful (Encore)
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Dec 24, 2024 Dive into the magical world of holiday rom-coms! Discover how TV executives turned festive love stories into yearly staples. Hallmark's Countdown to Christmas started from humble beginnings and became a holiday phenomenon. Explore the balance of budget and production, alongside the simple yet charming narratives that capture hearts. Unpack the genre's tropes and the push for diversity in storytelling, all while enjoying a festive critique of those beloved clichés. Cozy up with insights that make you appreciate these seasonal classics even more!
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Hallmark's Christmas Gamble
- In 2009, Hallmark launched "Countdown to Christmas" to fill the gap in holiday-themed content.
- Initially, they aired 12 original movies with modest budgets, like "A Princess for Christmas."
Budgetary Constraints and Success
- Hallmark's early Christmas movies had limited budgets, impacting set design and locations.
- Despite this, they resonated with viewers and advertisers, leading to the genre's expansion.
Danica McKellar's Christmas Career
- Danica McKellar, known for "The Wonder Years," transitioned into Hallmark Christmas movies.
- She attributes her success to her experience and the genre's demand for familiar faces from the '90s.