
How TV holiday rom-coms got so successful (Encore)
The Indicator from Planet Money
00:00
The Rise of Hallmark's Holiday Rom-Coms
This chapter examines the inception and growth of Hallmark's Countdown to Christmas, emphasizing the appeal of PG-rated holiday romance films. It details the program's humble beginnings in 2009 and its evolution into a major success despite initial financial hurdles.
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Transcript


