Financial Freedom Podcast with Dr. Christopher H. Loo, MD-PhD #744 - Decoding The Mind's Market: Unveiling NeuroPricing with Kai-Markus Müller
In this enlightening episode, we dive deep into the fascinating intersection of neuroscience and marketing with Kai-Markus Müller, a trailblazer in the field of Consumer Behaviour and the mastermind behind NeuroPricing™. As a Professor at HFU Business School and Director of Pricing Research at Neurensics, Kai brings a wealth of knowledge from his diverse experiences, from founding a neurotechnology-based start-up to his days as a neurophysiologist and strategy consultant.
Join us as Kai unravels the mysteries of "The Invisible Game" – the art and science of winning minds and deals, a concept beautifully captured in his co-authored book. We'll explore how NeuroPricing™ taps into the customer's brain to pinpoint the optimal price, shedding light on the powerful role of consumer psychology not just in B2C, but also in B2B environments.
Prepare to be intrigued by discussions on the decisive factors in pharma marketing, the impact of the five senses on buying decisions, and the psychological underpinnings of the platform economy. Kai is also ready to share his insights on the essential skills every salesperson needs, the complexities of professional procurement, and the intriguing ways in which a deep understanding of consumer psychology affects his personal shopping experiences.
Whether you're a business professional, an entrepreneur, or simply curious about the brain's influence on marketing strategies, this episode promises a captivating blend of scientific expertise, real-world applications, and practical wisdom. Don't miss the opportunity to learn from Kai-Markus Müller – where science meets strategy, and psychology intersects with profit.
To check out Kai-Markus Müller book, "The Invisible Game: The Secrets and the Science of Winning Minds and Winning Deals", head on over to Amazon (affiliate): https://amzn.to/3uZEJPx
Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence.
Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd
We couldn’t do it without the support of our listeners. To help support the show:
CashApp- https://cash.app/$drchrisloomdphd
Venmo- https://account.venmo.com/u/Chris-Loo-4
Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx
Thank you to our sponsor, CityVest: https://bit.ly/37AOgkp
Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online
Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p
Follow our YouTube channel: https://www.youtube.com/chL1357
Follow us on Twitter: https://www.twitter.com/drchrisloomdphd
Follow us on Instagram: https://www.instagram.com/thereal_drchrisloo
Follow us on Threads: https://www.threads.net/@thereal_drchrisloo
Follow us on TikTok: https://www.tiktok.com/@drchrisloomddphd
Follow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18
Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1
Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphd
Subscribe to our email newsletter: https://financial-freedom-for-physicians.ck.page/b4622e816d
Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233
Join our Patreon Community: https://www.patreon.com/user?u=87512799
Join our Spotify Community: https://podcasters.spotify.com/pod/show/christopher-loo/subscribe
Thank you to our advertisers on Spotify.
Financial Freedom for Physicians, Copyright 2024