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Proof to Product

293 | Turn Trade Show Leads into New Customers with Katie Hunt

Apr 18, 2023
Expert Katie Hunt shares 5 steps to turn trade show leads into customers. She emphasizes the importance of follow-through. Strategies include tracking leads, sending personalized emails, and nurturing relationships for success.
17:03

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Following up with trade show leads is crucial for converting them into wholesale customers.
  • Building relationships through engaging conversations at trade shows helps lay the foundation for successful follow-up and collaboration.

Deep dives

Importance of Follow-Up for Trade Show Success

One key insight from the podcast is the critical importance of follow-up for success at trade shows. The speaker emphasizes that many brands fail to capitalize on their trade show leads by neglecting to follow up after meetings. Following up with potential wholesale customers is highlighted as a key step in converting leads into actual buyers, ensuring that the effort and resources invested in exhibiting at trade shows are maximized.

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