Proof to Product

293 | Turn Trade Show Leads into New Customers with Katie Hunt

Apr 18, 2023

Expert Katie Hunt shares 5 steps to turn trade show leads into customers. She emphasizes the importance of follow-through. Strategies include tracking leads, sending personalized emails, and nurturing relationships for success.

17:03

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Katie Hunt

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Quick takeaways

Following up with trade show leads is crucial for converting them into wholesale customers.

Building relationships through engaging conversations at trade shows helps lay the foundation for successful follow-up and collaboration.

Deep dives

Importance of Follow-Up for Trade Show Success

One key insight from the podcast is the critical importance of follow-up for success at trade shows. The speaker emphasizes that many brands fail to capitalize on their trade show leads by neglecting to follow up after meetings. Following up with potential wholesale customers is highlighted as a key step in converting leads into actual buyers, ensuring that the effort and resources invested in exhibiting at trade shows are maximized.

Maximizing Trade Show Leads for New Wholesale Customers

5min

Effective Strategies for Following Up with Trade Show Leads

12min

As you’re getting ready for upcoming trade shows, I want to share how you can create a simple, but effective way to turn your trade show leads (people you meet at the shows) into new wholesale customers.

Spoiler alert: the success of what I’m teaching you hinges on one singular thing: the follow-through. You have to do the work to see results. In this episode, I’m sharing what you should do while you’re on-site at the trade show to make the post-show follow-up easier and more profitable in 5 simple steps.

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You can view full show notes and more at prooftoproduct.com/293

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