In this episode, Lou Zameryka, founder of Alively and partner at Ventures Hospitality, shares insights on the creative use of artificial intelligence in the commercial functions of hospitality - sales, marketing, and revenue management - from a recent HSMAI event.

Listen now to hear about:

• The importance of understanding different types of AI and their applications in the hospitality industry.
• How AI can be practically applied in sales training using video avatars and gamification.
• The role of generative AI in marketing and the need for hotels to optimize their content for AI-based conversational search.
• The concept of attribute-based pricing in revenue management and its potential to enhance revenue by targeting specific customer cohorts.
• The idea of AI-native companies and "boundaryless intelligence."

Links:

• Lou's LinkedIn post about this HSMAI event
• Upcoming events by HSMAI

Other episodes with Lou:

• Building Booking.com: Lessons In Culture, Innovation, And Global Growth from Behind The Scene
• Unlocking Human Potential: The Power of "Healthspan" in Hospitality

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands