Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Elad Ferber, CEO & Co-Founder of Synthpop, a healthcare technology company that's raised over $8 Million in funding.

Here are the most interesting points from our conversation:

• Synthpop's Vision: Synthpop is leveraging AI to revolutionize healthcare administration by streamlining back-office functions, which Elad sees as the biggest opportunity to transform the industry.
• Prior Experience with Spry Health: After leading Spry Health, Elad learned that healthcare systems are slow to adopt change, even with great products. This drove him to build a faster-growing healthcare company.
• Fast GTM Traction: Synthpop achieved impressive growth, reaching nationwide scale and processing over one million administrative tasks in just 17 months, a milestone that took them less than six months to reach with their first paying customer.
• Category Focus: Synthpop operates in highly consolidated verticals such as durable medical equipment and diagnostic testing. This focus has enabled rapid adoption and clear value delivery in less traditional healthcare settings.
• Positioning as "Labor, Not Software": Synthpop positions itself as a labor solution, not a SaaS product, differentiating by automating repetitive administrative tasks such as insurance verification, reducing labor costs for healthcare providers.
• Composable Intelligence as the Future: Elad believes that in the next five years, AI will simply be viewed as scalable intelligence, with Synthpop at the forefront as a composable intelligence platform for healthcare providers.

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