Fitt Insider 137. Michael Horvath, CEO & Co-Founder of Strava
May 31, 2022
37:52
On today’s episode I’m joined by Strava CEO & Co-Founder, Michael Horvath. Strava syncs with most devices—your phone, GPS watch or head unit, heart rate monitor or power meter—and records just about any performance metric you can imagine, plus a few exclusive to Strava. Activity goes to your Strava feed where your friends and followers can share their own races and workouts, give kudos to great performances, and leave comments on each other's activities. In this episode we discuss the evolution of the company’s paid subscription, Strava’s plan to push further into connected wellness, including sleep and recovery, as well as opportunities in storytelling and trail sports. Michael also discusses the potential for and motivation behind a public offering. In this episode, you’ll learn:
- How to expand your customer base without alienating core users
- Tips for transitioning free users to paid subscriptions
- Strava’s strategies for keeping users engaged
- Things to consider before taking your company public
- Zwift
- The Tour de France website
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