The Ultimate Journey of Self-Care One Improvement at a Time with Greg Vetter
Jul 8, 2025
Greg Vetter, founder and CEO of Tessemae's, shares his inspiring journey from launching a salad dressing brand to navigating the health food industry. He discusses the challenges of innovation and adapting to consumer trends, highlighting the importance of clean ingredients. Vetter also delves into the significance of morning routines in enhancing mental well-being. Listeners will glean insights into his current ventures, including leadership retreats on his farm and a new supplement aimed at optimizing health. A must-listen for aspiring entrepreneurs!
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Salad Dressing Theft Sparks Startup
- Greg Vetter was inspired to start a salad dressing company after his homemade dressing mysteriously disappeared.
- A friend confessed to stealing it because he loved it, sparking the idea for Tessemae's.
Gap in Clean Dressing Market
- Greg couldn't find a truly clean salad dressing in grocery stores in 2009.
- This gap revealed a major overlooked demand for products without harmful additives.
Hidden Additives Harm Health
- Packaged food often contains thickening agents and other additives to stabilize mass production.
- Consuming these additives regularly overwhelms the body, despite marketing claims to the contrary.