Kiss My Aesthetic Podcast 235. Concierge Branding & Community Building with FRG Real Estate
Oct 7, 2025
32:27
Imagine uprooting your life nine times in eleven years and still finding a sense of belonging. Not for Christina Novak. Join Michelle and Christina as they unravel the art of seamless transitions, Milwaukee’s most exclusive concierge experience, and explore how genuine community is crafted, not stumbled upon. Discover why high-touch services are reshaping the way we settle into new cities, and how a tailored introduction can transform an overwhelming move into an extraordinary new chapter. Whether you’re a newcomer or a seasoned local, this is a conversation about redefining what it means to feel truly at home.
Christina Novak is a devoted mother of three and wife to retired NBA player and current sports analyst Steve Novak. Over the course of her husband’s 11 year career with 9 teams, 23 moves, and countless new beginnings—Christina mastered the art of adapting, relocating, and making each new city feel like home no matter how short the stay. Now, she’s turning her wealth of experience into a resource for others. Partnering with Falk Ruvin Gallagher, Wisconsin’s premier luxury real estate firm, Christina is dedicated to helping newcomers navigate the transition to Milwaukee with ease, warmth, and confidence. ------------------------ In today's episode, we cover the following:
- Experiences with moving and integrating into a new community
- Real estate and neighborhoods
- The value of concierge services
- The Falk Ruvin Gallagher team
- Branding evolution and collaboration
- Relationship building as a community member
- Meaning of true reciprocity
- Social media and in-person connection
- Christina's aspirations with FRG
- Episode 174: Client Case Study: FRG Real Estate
- Episode 215: Client Case Study: FRG Real Estate (Part 2)